Behind Shine

About Us

Dori Shelef, co-founder and lead stager at Shine Urban Staging

Meet Dori

Dori's passion lies in making spaces stand out with her exceptional design sense. With years of experience designing custom homes, she began staging her son’s real estate listings, where her talent for creating distinctive, eye-catching spaces became evident. The positive feedback from other realtors and the growing appreciation for her staging work confirmed her true calling. Today, Dori thrives on transforming homes by her passion of staging, infusing them with unique personalities that captivate and inspire.

"Less is more."

Work with us →
01

Define Your Home Correctly

Accurately Define Your Home's Unique Appeal With Us

Your home is more than just a place to live; it's a reflection of personality and lifestyle. Defining your home correctly means showcasing its unique character while ensuring it appeals to potential buyers or visitors

02

ROI Oriented

Transform and Define Your Home for Success

We use many techniques and methods to increase Return on Investment and stand confident that our services may benefit your sale price greatly. With years of experience, we treat your next project as if its our own.

03

All in one

One Company, One Solution

We provide additional services that over time have proven to increase value of homes. Examples are professional cleaning / decluttering, painting such as accent walls, light fixture installation & more. After evaluating your next project, we will provide tailored recommendations to enhance its value.

04

Highly Coordinated

Define and Elevate Your Home's Appeal

Our team is dedicated to delivering quick and exceptional results on every project. From meeting timeline requirements to thoroughly assessing the scope of work, your next staging project is in capable hands.

Client words

Why they call back.

Shine Urban Staging was a dream to work with! I truly appreciate the level of care and quality they bring to their work — they don't consider a project finished until the home looks absolutely beautiful. Their communication was thoughtful and proactive, making collaboration easy and positive throughout the process. I highly recommend them and look forward to working with them again on our next project. Thanks Tal and Dori!

Kara Naganathan · Google review

Shine Urban Staging did an exceptional job preparing my East York listing for sale. Their attention to detail and professionalism from start to finish were impressive. Both my clients and I were thoroughly impressed with the results. Highly recommend!

Shelly Williamson · Listing agent · East York

Shine Staging truly elevated the entire experience. Their attention to detail, eye for design, and ability to bring a space to life made a meaningful difference. The team was professional, responsive, and a pleasure to work with from start to finish.

Cassandra Chan · Google review

Shine Urban Staging is a Toronto home and condo staging company working with realtors, homeowners and builders across Toronto and the GTA, with staging installed in 2 to 7 days.

Co-Founder and Lead Stager

About Dori Shelef

Dori Shelef is the Co-Founder and Lead Stager of Shine Urban Staging, a home and condo staging company serving Toronto and the GTA. She has been designing since 2001, with years of experience designing custom homes before staging became the focus of her work.

Staging began quietly: a handful of listings, staged for people she knew. The response from the realtors involved in those sales turned it into a business, and Shine Urban Staging grew from that work.

The work happens at the property: the team visits the home, plans the staging around it, and installs it. Dori leads every project from the first walkthrough to the final styling pass before photography.

Ready to stage?

Ready to make your listing the one they can't stop thinking about?

Staging for homes, condos and vacant properties across Toronto and the GTA.